Our story
Daya was born on a journey through India, in the city of Pushkar, where we met artisans whose craft carried real meaning. We set out to build a brand that honors that craft - and brings more compassion into the world.
From Pushkar to your daily ritual
We work with trusted partners to bring handcrafted designs to life - pieces that feel personal, symbolic, and meant to be worn often. Not saved for ‘someday’.
Designed with intention
Every collection starts with a symbol - a reminder of what you’re calling in: grounding, clarity, confidence, protection, love. We pair meaningful motifs with real crystals and timeless materials, so your piece feels as good as it looks.
A purchase with impact
Daya means compassion. That’s why we donate 10% of proceeds to the Fior di Loto foundation, supporting underprivileged girls and families in Pushkar with education and essentials.
Loved by the Daya tribe
Join 90,000+ customers worldwide who wear Daya as a reminder - and gift it as a message.