Our Mission

Do you. Do Daya.

You are compassionate. You are kind. You want to make this world a better place, especially for children. We know you. We are you.

At Daya, we strive to be more than just a jewelry company. Our philosophy is to make a difference in the world - from charitable donations and random acts of kindness to inspiring people to be true to themselves. It sounds like a simple philosophy, but it is one that can make a big impact .

Which is why We donate 10% of all proceeds to UNICEF. 




The  United Nations Children's Fund (UNICEF) was created by the  United Nations General Assembly on 11 December 1946, to provide emergency food and healthcare to children and mothers in countries that had been devastated byWorld War II.

Nowadays UNICEF works in over 190 countries and territories to save children’s lives, to defend their rights, and to help them fulfill their potential, from early childhood through adolescence. And they never give up.

UNICEF saves and protects the world's most vulnerable children, working to ensure child rights and providing health care, immunizations, nutrition, access to safe water and sanitation services, basic education, protection and emergency relief.


Go towww.unicef.org to find out more. 

Daya started with the dream of spreading kindness, inspiring others and transforming lives throughout the world. Each jewelry purchase helps turn our dream into reality. You and Daya - making the world more beautiful one piece of jewelry at a time.

My religion is simple, kindness is my religion”

- Dalai Lama.